Lulu’s Dessert ® Corporation, established in 1982, is ranked among the largest and fastest growing Hispanic owned business in the United States. Today, Lulu’s Dessert ® manufactures more than 45 ready-to-eat products of different sizes and flavors.
Maria De Lourdes Sobrino "Lulu" came upon the idea of ready to eat gelatin when looking for the popular dessert, while living in the United States. A staple in her native Mexico, the concept was new and a novelty when she introduced it to American grocers.
Ms. Sobrino recognized a need, filled it, and revolutionized the food industry by creating the first ready- to-eat gelatin category, based on her mother’s recipe. From the initial production of 300 cup of gelatin a day, Lulu’s Dessert ® has overcome many challenges and obstacles to become a leading maker of ready-to-eat desserts.
In recent articles, Bill Hopkins of USA today, called Maria De Lourdes Sobrino "Lulu" "The queen of ready-to-eat gelatins and a force in the surging number of Hispanic Entrepreneurs" and Hal Lancaster of the Wall Street Journal recognized her as a successful marketer and innovator in "getting out and selling customers your dream". Ms. Sobrino's story of success is not that of a fairy tale, but of a determined, rebellious woman who embarked a personal quest for achievement over 30 years ago.